Sustainable & Surviving Marketing Approach

It important for marketers and business to consider alternative ways to reach out customers because of changing dynamics of consumer behaviour furthermore the advertising and perception building tactics must be synchronised with modern and upcoming trends to have significantly greater experience. The availability part where there are many options to increase availability for example utilizing micro modes of supplying the product along with mobile warehouses to successfully cash out the customer buying intention. Learning about perception building is necessary marketers need to consider A.I models for the understanding of buying patterns and common collective behaviour of customers through data analysis by doing so there will be significant increase in personalized customer experience and expected return on investment from marketing furthermore the brand perception will be protect as well through the understanding of customer behaviour dimensions. Further to add in recommendations is personalized social marketing experience which is not only engage customers but also create subconscious perception of brand in customer mind. Things like conditioning and re-enforcement should be considered to effectively target the customer buying intention process. The future sensing of possible pandemic occurrence should also be keep in mind along with creation of backup marketing plan as we know the current pandemic has already change the customer buying intention process.

It is can be used as a guideline for managing the dynamics of consumer behaviour. Specifically, the perception building and advertisement may be enhanced if marketers stress on the finding of this study. This study confirms that brand perception and product availability is an important contributor in costumer behavior. In this modern era should not only judge improving customer satisfaction but also improving the brand perceptions, social marketing and should increase product availability. Furthermore, convincing customers that they are getting high quality from the firm should be a key advertising goal of the firm. In modest environments, marketer’s should not only focus on product quality which is just one side of the purchase equation, but also carefully measure their satisfaction it will be reflected in customer’s evaluation purchase intention.